Mercedes-AMG Private Lounge
As a part of a project which had the goal to increase customer loyalty and establish an exclusive customer club we developed a dynamic web portal as a community platform: the Mercedes-AMG Private Lounge.
The club offered like-minded individuals the opportunity to interact with the Mercedes-AMG and its members on an individualized basis, according to their own interests. The Mercedes-AMG Private Lounge is respected as a pioneer concept in online social media.
Technically rich and emotionally stimulating, the platform provided meaningful information for sophisticated users of technology, and easy and intuitive access for new users.
The highly adaptive design can be easily adjusted to suit customer preferences and a sensory-based approach to personalization.
Further tools allowed an unique and adaptive user experience.