The BrandDoc is a psychological method developed by the E.R.P. It captures and evaluates the associations regarding a brand or a product.
The result is a profound brand profile that does not only pool existing associations, but analyses them regarding their characteristics, importance and fit for the brand.
In addition to measuring the status quo the BrandDoc also allows to measure the impact of brand exposure or experimental ‘treatments’.
It is used to identify how customers perceive a brand: Which attributes are associated with the brand, how are they evaluated, as well as which key messages should be used. The BrandDoc is also used for testing PR measures/ events/ trainings.