Manfred-SchönebeckManfred Schönebeck

Partner, Member of the Board

Psychologist, psychotherapist, coach, mediator, TV producer

Partner and director of the Institute for Innovation Transfer and Project Management of the International Academy Berlin for Innovative Pedagogy, Psychology and Economics gGmbH (INA)

Chancellor Carl-Benz Academy Beijing

Core Competencies

Communication, creative and perceptive processes, behavioral psychology, media psychology, organizational psychology, experimental research in psychophysiology, cognition, emotion and motivation

Olaf B. TietzOlaf B. Tietz

Partner, Member of the Board

Director of the Institute for Innovation Transfer and Project Management of the International Academy Berlin for Innovative Pedagogy, Psychology and Economics gGmbH (INA)

Vice Chancellor, Carl Benz Academy Beijing

CEO Carl Benz Academy – First Global Cloud Academy GmbH

Core Competencies

Innovative project design, Segmentation in luxury customer segments, emotional-feedback-interviews, development of innovative products, Internet, TV and radio advertisements and photography, research of emotion

Photo: © Christoph Vohler, Munich
Martin Fehrmann

Photo: © Christoph Vohler, Munich

Martin Fehrmann

Partner

Head of Global Partnerships bei Allianz, Munich (until 9/2017)

Head of Global Automotive Insurance at Daimler, Berlin (until 3/2012)

Core Competences

Expert in automotive, financial services and insurance. Concept development and implementation of local and multinational market entry and distribution models. Product development for strategic brand positioning. Risk allocation packaging in multi-level value-added chains. Reinsurance solution definition.

Ute Gallmeister

Member of Managing Board

Economics degree / Dipl. Betriebswirtin (BA)

Core Competencies

Projektmanagement, Transfer of innovation from idea generation to implementation, Method development and application, CRM, Communication design and product communication

Jia He

Chief Executive Assistant, Member of Managing Board

M.A. German Philology, Graduate Media Consultant

Core Competencies

Public relations, Cross-cultural communication, Media design, Compilation and education

IMG_3659 400x600Hans-Peter Bergner

Head of IT Development

Certified Internet & Content Producer

Core Competences

Infrastructure, System administration and maintenance, Software development, Graphics processing, Statistics, Learn Management Systems

YANG YuxinYang Yuxin (Jason)

Chief Representative China

Master of Management Science and engineer

Core Competences

Team management, Business processes, Qualitative and quantitative research methods

Andre's Photo 400x600André van Niekerk

Chief Representative USA

Dean and executive professor for marketing Pepperdine University (1997-2004) and Woodbury University (since 2004)

LBR – Luxury Branding Research, President. A subsidiary of E.R.P. GmbH, Berlin

Dean, School of Business and Executive Professor of Marketing Woodbury University

Core Competences

Expert in marketing – especially for luxury brands, strategic planning and product development with special emphasis on strategic positioning of organizations